The interpreted data feed for ecommerce

For teams that would rather do the work than find the work.

Lexi Connect connects your channels, analyzes them overnight, and delivers structured data, cross-channel theories, and a daily brief to Notion every morning.

Lexi generated 4 theories this morning
Shopify + Meta Ads● High

Revenue down 14% but email engagement held steady. Meta CPM spiked 22% on Tuesday — paid traffic quality may be declining while CRM channels are healthy.

Klaviyo + Meta Ads● High

Welcome flow messages sent dropped 38% across email and SMS. New subscriber volume fell in sync — traced to Meta lead-gen campaign "Spring TOF" pausing Tuesday after $4.20 CPL breach. Flow health is fine. The pipeline feeding it isn't.

✓ ResolvedTracked

Checkout conversion recovered to baseline after Sarah's CTA fix on Tuesday. Click rate up 62% since the change. Theory closed — resolution confirmed in data.

The loop: Sarah's comment → Lexi tracked the metric → recovery confirmed in Wednesday's brief.

Nobody got into ecommerce to cross-reference dashboards.

Every channel has its own dashboard. Everyone on your team pulls their own version of what happened yesterday. By the time someone connects the dots, half the day is gone — and the context is scattered across five tabs nobody will look at again.

Not a dashboard. A feed.
With judgment built in.

Lexi Connect is an interpreted data feed — your ecommerce data, plus two layers of analysis that turn numbers into clarity. All three arrive in Notion every morning.

Layer 1The Data

Revenue, orders, AOV, email performance, ad spend, ROAS, campaign evaluations — pulled from every connected channel into structured Notion databases. Updated daily. No exports, no manual pulls.

ShopifyKlaviyoAttentiveMeta AdsGoogle Ads+ more coming
Layer 2The Theories

The judgment layer. When something moves in the data, Lexi traces it across channels and generates a theory about what's happening and why. Tagged to whoever it's most relevant to. Deep links into the source platform so your team starts from the right screen.

Layer 3The Daily Brief

The full cross-channel story, synthesized. What happened yesterday, what the data suggests, and how your team's recent actions are showing up in the numbers. Read it at 7:45 AM. Walk into standup with the full picture.

Your team does the thinking. Lexi does the homework.

Tuesday without Lexi
8:00 AMOpen Shopify. Revenue down. Why?
8:25 AMCheck Klaviyo. Flows look fine. Export a spreadsheet just in case.
8:50 AMOpen Meta Ads. CPMs look high but hard to tell what changed.
9:30 AMStandup. Everyone has a different version of yesterday. No one has the full picture.
10:00 AMStart actually investigating. Half the morning gone.
Nobody follows up. Same thing next Tuesday.
Tuesday with Lexi on the team
7:45 AMOpen Notion. Daily Brief is ready. Revenue dip traced to a Meta CPM spike — email held steady.
7:50 AMTheory assigned to Sarah: "TOF ad set overspending, conversion rate dropped 18%." Deep link to Ads Manager.
8:05 AMSarah pauses the ad set. Leaves a comment: "Killed underperformer, shifting budget to retargeting."
9:30 AMStandup takes 8 minutes. Everyone read the brief. Everyone's already working.
Wed AMLexi's next brief: "Sarah paused the TOF ad set. ROAS recovering — up 22% since the change."
Loop closed. The system stays in the conversation with your team.

Connect once. Wake up to clarity.

01

Connect your channels

One-click OAuth for Shopify, Klaviyo, Attentive, Meta Ads, and Google Ads. Historical data backfills automatically.

02

Lexi analyzes overnight

Cross-references every connected channel. Builds the data layer, generates theories, writes the Daily Brief.

03

Your team starts from clarity

All three layers are in Notion before anyone opens their laptop. Your team reads, reacts, digs in.

Dashboards show data. Lexi delivers clarity.

Data connectors

Move data. No analysis.

Analytics dashboards

Visualize metrics. Your team still figures out the rest.

AI wrappers

Summarize what happened. No theories, no tracking, no loop.

Lexi Connect

Analyzes, generates theories, tracks your team's actions, connects outcomes. A loop, not a report.

Full product at every tier.

No feature gates. Every customer gets every connection, every theory, every brief. Price scales with monthly order volume.

Save 20%
Starter
Up to 1,000 orders/mo
$79/mo
  • All channel connections
  • Daily theories & brief
  • Deep links to source platforms
  • Unlimited team members
Start free trial
Scale
15,001–50,000 orders/mo
$559/mo
  • All channel connections
  • Daily theories & brief
  • Deep links to source platforms
  • Unlimited team members
Start free trial

30-day free trial, no credit card required. 6 tiers from $99–$899/mo. See all tiers →
Agency pricing available — volume discounts starting at 3 connected stores.

Lexi

Stop looking for the work
and start doing it.

Lexi Connect runs overnight. By morning, the data is structured, the theories are ready, and the Daily Brief has the full cross-channel story.

Start Now — 30 Days Free

People are the strategy. Lexi handles the setup.

Currently onboarding design partners. Built on Notion. Powered by 18 years of ecommerce expertise and hundreds of real programs.

Common questions.

What channels does Lexi connect to?

Shopify, Klaviyo, Attentive, Meta Ads, and Google Ads today. More coming. Every connection makes the analysis sharper.

Do I need Notion?

Yes. Everything — data, theories, Daily Brief — is delivered directly into your Notion workspace.

How is this different from Triple Whale or Northbeam?

Those are dashboards. You still figure out what changed, why, and who should look into it. Lexi generates theories, tracks your team’s actions, and connects those actions to outcomes.

Is this just AI summaries?

No. Lexi’s engine applies logic from hundreds of real ecommerce programs. It generates theories grounded in cross-channel data — and tracks whether your team’s response worked.

Does Lexi assign work?

Lexi generates theories and tags them to whoever they’re most relevant to. Not assignments — starting points. Your team decides what matters.

What’s the loop?

Update a theory’s status, leave a comment, reassign it — Lexi sees it and weaves the outcome into tomorrow’s brief. The system stays in the conversation.